Group Evaluation Presentation

Evaluation- my thoughts on the finished product

• I believe that throughout our opening, we stuck to the codes and conventions we found from analysing teen comedy films and have constantly tried to appeal to our female, teenage audience. To name a few:

-The setting of a school and girls' bedrooms which are familiar and relatable.
-The costume which was conventional to teens, e.g. school bags
-The props, such as make-up and a mobile phone (teens who have the same phone will instantly relate to this character)
-The character types such as 'geeks' etc; also Propp's character types, JJ being the hero/villian and Jess and Emma the heroines
-The issues within our plot such as frienship and relationships, which are stereotypical issues found in teen comedies
-The music which was fast-paced and contemporary, built up in rhythm which was engaging for the audience and connoted a fast-paced lifestyle stereotypical to teens.

References to British pop culture made it relatable to a British audience. We also used slapstick comedy, with Jess pushing Emma behind a wall, but only to a minor extent.

• I have highlighted above some of the ways we represented teenagers, which is the social group we aim to represent in our product. We have conducted stereotypes, such as the 'popular girl' and the 'geek', and have also conveyed stereotypical issues and lifestyles of teens (as above mentioned). Our audience feedback told us we represented teens 'stereotypically' through these elements.
• I also feel we have developed our skills in working with cameras since the preliminary task. We know to obey the 180 degree rule, and we used camera movements to create verisimilitude, such as panning and tracking, in order to be relatable and realistic to our audience and connote everyday life. We managed to hold the camera steady and the editing ran smoothly throughout the opening. The continuity was probably the hardest part to get right with the second half of our opening.
• The audience feedback was very useful. It told us that we achieved our target demographic as found in our audience profile; the majority of the audience agreed that our opening would be relatable to a 16-yr-old female. They also agreed that an institution that distributes a lot of teen comedies would be most likely to distribute our product, especially Paramount Pictures. This is the institution I had done a case study on so I agreed strongly. Paramount Pictures not only distributes a high numbr of comedy films, but also BRITISH teen comedy films, such as Angus, Thongs and Perfect Snogging.
• Keeping a blog has helped me organize and keep up to date with my work. It has been extremely useful to go back to things, such as the films analysis, to check we are sticking to conventions, and also to make any changes to casting/shooting schedules.